Since the birth of Sentle we have spoken to many SMEs in various business sectors about adopting a CRM system to manage their customer data and communication more efficiently - subsequently helping them prioritise and focus on key tasks to grow the business and increase revenue. That’s the nitty gritty of it. Sentle’s mix of core CRM and fully integrated communication features means it is being...
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I think we can all relate to the frustration faced by so many using a CRM that is too complicated, or doesn’t work properly, or prevents them from communicating how they need to. I have had so many conversations with people who say that they just want a CRM that works. I was one of them, I was becoming more and more frustrated that we were...
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CRMs, marketing automation, telephony integrations, HR systems, training platforms (the list is seemingly endless) are all ‘solutions’ to help us to be more productive, more efficient and ultimately sell more products or services. But with the rise of the machines have we made everything so complicated and disconnected that we are no longer able to understand what our customer wants and needs? All the above are...
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